What New York Is Built On
- 2019

CLIENT -
NYC Department of Design & Construction

CREDITS -    
Photography: Courtesy of NYC DDC
Art Direction: Pratt Design Corps head Michael Kelly
Soil Loop Icon: Jae Wendall
Soil Loop Illustration: Wendy Ju

MY ROLE -    
Branding
Graphic Design 

MORE INFORMATION -    
This is a campaign that I developed to promote both the environmental and financial benefits of industrial soil reuse within the city. The two audiences were both the public of NYC and architects/contractors. This campaign focuses on the proud, industrial, and innovative culture that is in New York City, and the importance of the soil we built our foundation on.

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